Every year, Ryerson launches an integrated advertising campaign to further enhance the university’s rising reputation. The 2019 campaign is particularly special since it is the first time it has been advertised on a national level and executed in-house. The task was to position the university as a leader in urban-focused and impact-driven research to influence perceptions of decision makers, increase future funding and raise the university’s stature.

By using emotional impact as the messaging platform, the idea is to show what the urban environment of the future could look like without the valuable research of academics followed by a different future in which Ryerson plays a leading role to create healthy, sustainable and inclusive cities.

Scope of work
Art direction, print advertising, digital advertising, video, website

Website
ryerson.ca/future

Ryerson is set to launch the first new law school in Toronto since 1889. The objective was to create an integrated marketing campaign that shifted the perceptions of Ryerson’s law school by focusing on the need for a school that breaks through the traditional model and approaches legal education with a new attitude.

As a result, bold photography and a sophisticated colour palette were introduced to highlight the need for a new kind of lawyer who will be a driver of the new economy, technologically savvy and as diverse as the city in which they study.

Scope of work
Art direction, print advertising, digital advertising, website

Principle Photography
Jaime Hogge

Ryerson’s Ted Rogers School of Management (TRSM) asked for an integrated advertising campaign that informed undergrads the value of a Ted Rogers MBA and how it can help accelerate and pivot their career. For anyone thinking about an MBA, a four-year undergrad at Ryerson is just the first stage on the journey.

The idea for the campaign involved creating different timelines that show undergrads how the journey through TRSM leads to a great career. Friendly and whimsical illustrations were used to strengthen the visual storytelling and connect with the existing TRSM brand. The campaign has been rolled out across campus and social media.

Scope of work
Art direction, print advertising, digital advertising

Illustration
Robert John Paterson