Ryerson University’s undergraduate admissions handbook is designed to be lively, engaging and impactful, effectively creating an emotional connection between prospective students and the university’s messaging. Illustration and photography play an integral role in the design, bringing to life the benefits of living and studying in the heart of Canada’s most dynamic city. 

In addition to enhancing the student experience, this reimagined handbook inspired design updates to other recruitment materials, resulting in a consistent brand identity across channels.

Illustration: Tom Froese