Beast Brawl is an action-packed turn-based PvP strategy game set within the dynamic Kuroro Beasts gaming universe. Players immerse themselves in a Pokémon-esque world where they collect, train and battle powerful Beasts with unique abilities. 

The goal was to design a bold visual identity for Beast Brawl that makes it a standout sub-brand while staying true to the Kuroro Beasts ecosystem. The new logo embodies the game's energy, with custom typography featuring a claw mark within the “BRAWL” letterforms to establish a direct visual connection to the Kuroro Beasts paw print. 

In tandem with the new identity, the game’s UI was thoughtfully designed with a custom font and stylized iconography, creating a unified look across Beast Brawl marketing materials.

Illustration: Yan Rodriguez
Lettering artist: Taha Zaman