Kuroro Beasts is an immersive, multidimensional gaming ecosystem that invites players to explore, farm, breed and battle with more than 150 unique Beasts. The assets collected in Kuroro Beasts seamlessly integrate across three of their games. The objective was to design a distinct visual identity for Kuroro Beasts, the flagship brand, that ensures a cohesive and unified connection across all their games. 

To capture the essence of Kuroro’s dynamic gaming ecosystem while positioning the brand for future growth, the new logo design incorporates custom typography, harmonizing with the pixel art aesthetic found in game. The letterforms are inspired by geometric, block-like shapes, with a Beast paw symbol at the heart of the design. 

Accompanying the logo launch, a new website was designed to elevate the brand’s online presence and showcase its various offerings. A bespoke typeface was created for the master brand, along with stylized iconography, to further strengthen the visual identity.